编者:刘白玉//王晓霞//高金岭责编:邵振贤总主编:刘白玉

ISBN：9787300304557

单价：39.0

出版年月：2022-03-01 00:00:00.0

出版社：中国人民大学出版社

币制：CNY

图书分类：社会科学

分类号： F713.36

语种：CHI

页数：190

装帧：平装

开本：16开

评分：5.0

(本馆/总：0/1人荐购)

Chapter 01 Introduction to Cross-Border E-Commerce Case Study China’s JD．com Pitches Cross-Border E-Commerce to UK SMEs Text Chinese Cross-Border E-Commerce Overview Joyful Moment The Best Salesman in the World Chinese Culture Tour The History of Tea Chapter 02 Platform Research of Cross-Border E-Commerce Case Study Cross-Border E-Commerce in Russia Is Booming Text Domestic Cosmetics Looking Pretty Overseas Joyful Moment I'm Just Kidding Chinese Culture Tour Chinese Paper-Cut Chapter 03 Determining the Marketing Plan Case Study Live-Streaming to Vitalize Cross-Border E-Commerce Text Social Media Marketing for Businesses Joyful Moment A Concert Chinese Culture Tour The Beauty of Hanfu Chapter 04 New Products Launch Case Study Apple Inc．―Apple Park Visitor Center Text Introducing a New Product in the Market Joyful Moment The Mean Man's Party Chinese Culture Tour Traditional Chinese Medicine Chapter 05 Advertising and Marketing Planning Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon． ae Joyful Moment A Linguistics Professor Is Lecturing his Class Chinese Culture Tour Confucianism Chapter 06 Customer Service Case Study Alibaba's Customer-Service Bot Upgraded Ahead of 11．11 Text How to Deliver an Excellent Customer Experience? Joyful Moment New Employer Chinese Culture Tour The Art of Chinese Dietary Chapter 07 Logistics and Management Case Study Supply Chain Transformation―Reduces Costs， Improves Service Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics Joyful Moment Expensive Price Chinese Culture Tour A Brief Introduction of Calligraphy Chapter 08 Data Analysis Case Study Make Mother’s Day Profitable for Your Amazon Store Text Are You Creating Your Amazon SKUs the Wrong Way? Joyful Moment A Terrible Business Chinese Culture Tour Suzhou Classical Gardens Chapter 09 Marketing Modes of Cross-Border E-Commerce Case Study IndiaMART―the Evolving B2B Marketplace Text Top Global B2B E-Commerce Marketplaces Joyful Moment It Is Too Much Chinese Culture Tour Chinese Dining Culture Chapter 10 Marketing Subject Positioning and Product Selection Case Study Shanghai Asian Development Prosperous Import & Export Co． Ltd (ADP)―Offer Indian Clients Domestic Electronic Parts Text Steps to Succeeding in Cross-Border E-Commerce Joyful Moment Can I Hold You? Chinese Culture Tour The Dragon-Boat Festival Chapter 11 Product Promotion of Cross-Border E-Commerce Case Study WeChat―The Marketing Agency Advantage Text 16 Best Tips for Blog Promotion Joyful Moment Taking Attendance Chinese Culture Tour Chinese Peking Opera Chapter 12 Web Store Design Case Study The Design Theory Behind Amazon's Success Text 9 Web Design Best Practices for Greater Business Success Joyful Moment The Goose with the Golden Eggs Chinese Culture Tour Four Great Inventions in Modern China Chapter 13 Customer Development Case Study What Is Customer Development? Text Email Marketing Best Practices： How We Create Emails That Sell Joyful Moment Treat Others as You Want to be Treated Chinese Culture Tour Embroidery Chapter 14 Channels to Enter a New E-commerce Market Case Study Cross-Border E-Commerce Receives Boost in Shandong Text Cross-Border E-Commerce (CBEC)： New Opportunity for Imported Health Food to Enter the Chinese Market Joyful Moment Even My Driver Can Answer That Question Chinese Culture Tour Chinese Zodiac Culture Chapter 15 Cross-cultural Communication in E-commerce Case Study Amazon to Shutter China Platform for Domestic Third-Party Sellers (Revised) Text How Cultural Differences Impact E-Commerce Buying Experience (Excerpt) Joyful Moment From Now on， I am Acting Like a Lady Chinese Culture Tour Tai Chi (Taijiquan)

“跨境电商英语”是跨境电商专业和方向的核心基础课程，中国人民大学出版社与时俱进，组织18所高校和企业的28位教师和跨境电商企业经理编写了这部《跨境电商英语教程》。本教材的整体特点是：将跨境电商英语知识传授、能力培养与价值观塑造紧密融合。具体特点如下：1.内容系统、科学：涵盖跨境电商的所有主要领域。2.理论与实践结合：邀请跨境电商企业一线经理参与教材策划和编写。3.适合本科和高职高专：参编教师既有本科高校教师，也有高职高专高校教授跨境电商的教师，了解学生的实际需求。4.知识前沿：所有素材均选自最新的官方网站及教材。5.案例教学法：每章均有案例。6.课程思政：选取中国元素、中国案例、中国文化。7.教辅齐全：包括课件、练习答案及3套试题及答案。学生学习本教材后，不仅能掌握跨境电商的主要英语词汇及知识，而且能熟悉跨境电商的整个流程及特点。